Crunchy ltd' is a famous chain store selling a large variety of products in the Indian market. Their products include Papad, Chips and sweets and squashes. It charges a comparative higher price than its competitors as it sells quality products. Besides, it always felt that its market share is not increasing, because the prices of their competitors are relatively more attractive than their prices. It called an agency to research about the prices. Agency after survey presented their
report and suggested to use a mechanism of price. The above para describes the problem of deciding prices of products of
Crunchy Ltd.
a) Identify the Marketing mix to be applied in above para.
b) Also explain any five factors which should be kept in mind by the "Crunchy Ltd' and suggested by research agency for determination of price
of their products.
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Answer:
Price mix is the correct answer.
2 . (a) Risk
(b) cost
(c) demand
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