Customer awareness about green banking products background information
Answers
Explanation:
Banking sector though do not play a direct role in the environmental degradation they too are in way contribute for the environmental problems indirectly. The banking activities in general are environmental friendly and do not affect the environment due to their internal operations by causing pollution or by the discarding hazardous waste. However banks provide loans to the industries and other firms who in turn carryout the business in such a way that affects the environment. This article studies the Green banking initiatives taken by the largest public sector bank in India (State Bank of India) and the awareness and perception of its customers towards such initiatives. Since SBI is the first public sector bank to introduce Green Banking Products, it is chosen for this research. This study will help SBI to know about their customers' perception about the Green banking initiatives taken up by it. The study will also help to know the satisfaction level of the customers on Green Banking Products introduced by SBI.