Question

Customer satisfaction definition and detials

Answer 1

Customer satisfaction is a marketing term that measures how products or services supplied by a company meet or surpass a customer's expectation. Customer satisfaction is important because it provides marketers and business owners with a metric that they can use to manage and improve their businesses.

Ways of measuring customer satisfaction include:--
*Survey customers.
*Understand expectations.
*Find out where you are failing.
Pinpoint specifics.
*Assess the competition.
*Try to measure the emotional aspect.
Loyalty measurement.
*A series of attribute satisfaction measurement....
.....etc..

hope it helps you..

Answer 2

Customer satisfaction measures how well the expectations of a customer concerning a product or service provided by your company have been met. ... Quality of product. Value of product relative to price - a function of quality and price.