Customer service: key element of logistics:
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Equally important is the way of its delivery and connected with it customer service. It is assumed ... The logistics components of customer service can be classified in different ways.
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“Customer service is everybody’s business” is a marketing truism. Customer service is a measure of the effectiveness of a logistics system in creating time-and-place utilities of the product. Effective marketers view customer service within the larger context of customer relationship marketing. Hence, marketers strive to increase customer satisfaction by ...
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