customer spotting involves observing and mapping the actual customer footfalls through data like source like
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Customer Spotting
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- This basic gravity model is based on Reilly's retail gravitational law.
- It describes how large urbanized regions draw consumers from smaller rural towns using Newtonian gravitational concepts.
- - To calculate the trade area, the technique utilizes the size and distance of retail centers -
- These two factors are believed to be sufficient in measuring the relative utility of the center, which decreases with distance and increases with size -
- The number of retailers, the square footage of the center, the number of employees, and the number of parking spots are all examples of size measurements.
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