Customers today are using different channels to engage constantly with their preferred
brands. These customers are responsible for spreading electronic word-of mouth thereby
influencing others. You have recently started your venture of an online grocery store. As
an organization that has traditionally been dealing with customer’s offline, you realize
the need to turn to using customer relationship management software to
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Customer Relationship Management software, CRM, is a system which manages a company's interactions & relationships with current as well as potential customers. CRM software improves the customer relationship by way of managing customer interaction, streamlining processes, & tracking leads
Explanation:
Pros of CRM
- CRM is a scalable solution, it fits within any budget & facilitates in the growth of the company and meets expectation.
- CRM puts everything into one place and offers a centralised CRM system in order to achieve an effectual service. Everyone must have access to the data gathered and everybody can access the same data automatically. CRM helps workers to be more active and help concentrate on the demands of potential customers.
- It lowers an organisation’s overall daily costs. Several mishaps such as lost paperwork, missing files, & other time-consuming elements are avoided
- CRM speeds up the conversion process and can help customers to do their own research thus enabling customers builda relationship with them.
Cons of CRM
- There could be security issues with CRM Software. Although software is secure, the data kept at a centralised point creates a threat to the organisation executing a CRM solution
- Introducing CRM solution is extremely energising. Automating several procedures & streamlining the information which is received each day can make it challenging for business executives
- Since the process is computerized with the advent of CRM programming, it means that viewpoints lack part of the human component required for the customer relation
- Organisation can lose data if they cannot keep Database appropriately
To know more
what is crm? What are its four marketing activities? - Brainly.in
https://brainly.in/question/10129765
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