Question

Customers who are engaging with your digital platforms can be classified into different groups depending on their digital journey with your brand. Such categorization can be done based on the concept of __________ .

a.Customer demographics 

 

b.Product interests 

 

c.Digital marketing funnel

 

d.None of the above ​

Answer 1

Answer:

C. Digital Marketing Funnel

Answer 2

The given categorization can be done based on the concept of Digital marketing funnel

• The Digital Marketing Funnel is a strategy model that depicts the full buying path of a persona, from the moment they learn about a business to the moment they become clients
• This concept is popular among salesmen, but it has also become a critical resource for marketing success
• After building a model for customers based on a digital marketing funnel, we can classify them into different groups
• Customer demographics are groups of people who are important to a company's goals, such as marketing and product design. It has nothing to do with their relationship with your brand
• The product interest on the belief that buyers choose items with quality, performance, or innovation-related attributes, and it attempts to create creative and inventive products that are new or enhanced versions of existing products
• Therefore, the required answer is c. Digital marketing funnel

#SPJ2