Question

(D) None of the above
58. The pricing objective of a nonprofit hospital is
(A) Partial cost recovery
(B) Maximum market share
(C) Full cost recovery
(D) None of the above
59. One of the following is not a function of retail building
(A) Joint ventures
(B) Accepting fixed deposit
(C) Giving education loan
(D) Giving home loan
60. This is the act of obtaining a desired object from someone by offering something in return.
(A) Delivery
(B) Exchange
(C) Sclling
(D) Marketing Myopia​

Answer 1

Answer:

, the act of obtaining a desired object from someone by offering something of value in return is called the exchange process. The exchange involves: the customer (or buyer): a person or organization with a want or need who is willing to give money or some other personal resource to address this need.