Question

D. Short answer type questions
1. Why are media considered important in a democracy?
2. It is said that the media "set the agenda”. What do you mean by the statement?
3. What is the relationship between media and democracy?
4. Is there a relationship between media and money? Give reasons for your answer.
5. Why does the press need to be honest?
E. Long answer type questions
1. Distinguish between the print media and the electronic media.
2. How do big business houses control the media?
3. 'Media create and form public opinion.' Discuss.
4. 'The role of media is to provide an accurate and detailed opinion to the general public.' Di​

Answer 1

Answer:

1.Media has given political parties the tools to reach large numbers of peo

ple and can inform them on key issues ranging from policies to elections. In theory, media should be seen as an enabler for democracy, having better-educated voters would lead to a more legitimate government.

2.Agenda-setting describes the "ability (of the news media) to influence the importance placed on the topics of the public agenda". ... Nations with more political power receive higher media exposure. The agenda-setting by media is driven by the media's bias on things such as politics, economy and culture, etc.

3.The democracy of the public sphere is in the participation of citizens who provide information to the media and share it to society. Media democracy advocates that corporate ownership and commercial pressures influence media content, sharply limiting the range of news, opinions, and entertainment citizens receive.

4.Money is the largest deciding factor between media products and their audiences. Without money, media products would cease to exist as the whole point of media is to gain a profit by making money off their audience. Media needs a great deal of money to do its work.

5.Press need to be honest because we take action as a citizen on the basis of information that the media provides,so it is important that this information is reliable and not biased.

Answer 2

• Media has given political parties the tools to reach large numbers of people and can inform them on key issues ranging from policies to elections. In theory, media should be seen as an enabler for democracy, having better-educated voters would lead to a more legitimate government.

• Agenda setting means the ability of the mass media to bring issues to the attention of the public and, related, of politicians. ... "The mass media set the agenda for each political campaign, influencing the salience of attitudes toward the political issues.”

• The democracy of the public sphere is in the participation of citizens who provide information to the media and share it to society. Media democracy advocates that corporate ownership and commercial pressures influence media content, sharply limiting the range of news, opinions, and entertainment citizens receive.

• Press need to be honest because we take action as a citizen on the basis of information that the media provides,so it is important that this information is reliable and not biased

• The main difference between Print Media and Electronic Media is that Print Media is that means of mass communication through which information disseminated in printed form, and Electronic Media is one wherein electronic energy is employed to convey information to the audience.

• Big business houses control the media by paying them wish heavy amounts with cash , also known as bribery. They provide them with extra benefits that helps their channel to prosper in the competition among other media channels.

• In democracy , it is important that the news that reaches the public is accurate, impartial and unbiased. so, Media creates and form public opinionPublic opinion can be influenced by public relations and the political media. Additionally, mass media utilizes a wide variety of advertising techniques to get their message out and change the minds of people. Since the 1950s, television has been the main medium for molding public opinion.

• The role of media is to provide an accurate and detailed opinion to the general public. ... Press need to be honest because we take action as a citizen on the basis of information that the media provides,so it is important that this information is reliable and not biased.