डिफरेंस बिटवीन रिसर्च मेथड एंड मेट्रोलॉजी इन द एरिया ऑफ डिजाइनिंग फैशन
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The Fashion industry has grown by leaps and bounds and that too within a decade. As there are a number of courses in fashion designing, the young and creative minds of the country are not able to figure out what specialization to go for. With a diversity of choices out there, students encounter a huge dilemma one of which is fashion designing or fashion communication. So what is the difference between fashion designing and fashion communication? To draw you a clear picture, Careers360 interviewed Nandita Abraham, President of Pearl Academy and an alumni of NIFT Delhi to know all about career in design, different job prospects of fashion designing and fashion communication, how the both courses are related, salary prospects, etc. Read the full article given below.
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Click here to view the entire session with Nandita Abraham.
Difference Between Fashion Designing and Fashion Communication
Fashion designing is an art that covers the broad spectrum of fabrics, styles, patterns, colours and trends that define the fashion of a particular era. It is not just limited to clothes and trends but also includes the area of accessories, handbags and footwear. The combined study of all these aspects come under a fashion designing course. According to Nandita Abraham, “If you have a creative and innovative mind when it comes to clothing and attire, fashion designing is the right choice for you.
Design is for curious, creative people who are not scared of technology. Someone who likes to do different things, that is where the innovation comes into play. It is for someone who wants to express themselves.” On the other hand fashion communication is a specialized programme that enables students to acquire communication skills pertinent to the Fashion and Lifestyle industry. Nandita says, “Fashion communication is about creating communication through content, blogs, content of movies, magazines, etc. You will be working with social media, promoting the content online, working with fashion films, events, magazines.” Hence fashion design students go into the field of fashion design, whereas communication students become multi-media communicators and designers.
How are Fashion Designing and Fashion Communication interlinked?
Experts in fashion communication are aware of the fashion design domain and are mostly certified fashion designers. They have the required skills in visualising, designing and writing creatively to put the perspective on the product forward. Formal training in fashion communication is a part of study at fashion designing institutes. Words have the power to give meaning, inspire thoughts and inspire curiosity and faith. Creative writing is essential for successful campaigns. A designer should be well aware of the ways a good copy can make a great difference in promoting a fashion product, leading to its sale.
The designer should have a skill in creative writing that suits fashion and lifestyle industries. These industries are the major contributors in bringing expression and utility in every product used in daily life. According to Nandita Abraham, “ Fashion also has a technology. You now create fashion online. But technology is not something to be afraid of.”
Fashion Designing Vs Fashion Communication: Scope
According to Nandita, “ Today people are more interested in fashion, about what they wear and are more careful about what they select.” When asked about what is more lucrative-fashion designing or fashion communication?, she says, “Any job or profession you do well will be lucrative. Suppose your heart is not in fashion design but you think manish Malhotra makes so much money so why not. But remember 50 per cent of your life will be sitting around garments. So do you like that or do you like working with social media, fashion films, events magazines where you originally present your idea.” The job roles in fashion communication are:
Fashion Designer
Graphic Designer
Fashion Journalist
Professor
Design Assistant
Fashion Assistant
Fashion Marketing Manager
Fashion Editor
Fashion Photographer
Art Director
As a professional fashion designer, you can work in areas like designer wear production, fashion marketing, planning and concept management. Then there is a decent salary in the design industry in India. There is fashion media, design production management, fashion accessory design, quality control and promotion of brands.
Other roles include: apparel production manager, fabric buyer, fabric quality control manager, showroom sales representative, illustrator, cutting assistant and outside sales representative. Those interested in a career in fashion designing can also become entrepreneurs and form their own companies.