Question

dafination of needs in marketing ​

Answer 1

Answer: A need is a consumer's desire for a product 's or service 's specific benefit, whether that be functional or emotional. A want is the desire for products or services that are not necessary, but which consumers wish for.

“Needs” is the basic human requirements like shelter, clothes, food, water, etc. ... If we extend this further, other needs are education, healthcare or even a social thing, for example, belonging to a certain society or self-expression