Dash includes aspects such as Store location decor and fixtures
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A retailer’s store layout isn’t the only thing that informs the shopper of the kind of experience he or she is about to have. In fact, everything about the store helps add to the environment of the shopping experience.
The options for interior store design are as limitless as the imagination of the designer. There can be neon signs or natural wood, industrial looking ceilings or LED lighting.
Some retailers go out of their way to provide that experiential moment, and it’s not always directly related to shopping. Some interesting elements to add to the shopping experience might include the mall in Dubai that features a 2.6 million gallon fish tank at its center. That might seem odd, but it’s already caught on. The Great Lakes Crossing Mall in Auburn Hills, Michigan, also features an aquarium as part of the mall shopping experience. As malls start to fall out of favor, we’ll likely see more retailers pushing for interesting solutions that use empty mall space and attract shoppers.