Data for your client shows that more estimated total conversions are coming from mobile devices versus computers and tablets. how can you use this data to optimize your client's bidding strategy?
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If data for your client shows that more estimated total conversions are coming from mobile devices versus computers and tablets -
set a mobile bid adjustment to increase bids for searches on mobile devices.
Bid adjustments enable a person to show the ads more or less frequently on the basis of where, when and how people search. For instance, a click from a mobile device may be more valuable if it comes from a specific location or at a particular time of the day.
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