define adoptaion and diffusion process of new product ?
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Product adoption and diffusion. ... The new product adoption process is and individual process in which a consumer decides to adopt a new product for his or her personal use. • The new product diffusion process is the spread of a new product through a given social system.
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⭐⭐❤In other words , the diffusion of innovation explains the rate at which new ideas......Laggards are the last to adopt a new product or service. ❤⭐⭐
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