Define advertising? Distinguish between advertising and sales promotion
Answers
Explanation:
Advertising is done to build brand image and increase sales, whereas Promotion is used to push short-term sales. Advertising is one of the elements of promotion while the promotion is the variable of the marketing mix. Advertising has a long term effect but at the same time promotion has short term effects.
Differences Between Advertising and Sales Promotions
Permanent vs temporary strategy
Advertising is a permanent strategy that involves marketing and sales, whereas sales promotions have a limited time frame.
Different end goals
Advertising appeals to the wants and needs of a target audience, and seeks to persuade prospective customers that your company is worthy of their attention. The end goal with advertising isn’t always to make a sale; in some instances, it’s to set the stage for a sale in the future by introducing prospects to your company’s products and services. In contrast, sales promotions are strictly about moving products and services, and are designed solely to appeal to the financial consideration of a prospect.