define agricultural marketing and what are the problems faced by the farmers
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Agricultural marketing includes gathering the agricultural produce, their standardization, and grading, their storage, sending them to the market through various middlemen, selling in the market and arranging the required finance, etc.
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Agricultural Marketing:
- Agricultural marketing is a method that includes gathering, storage, preparation, shipping, and delivery of different farming materials across the country. In agriculture marketing, the selling of an agriculture product depends on various components like the demand for the product at that time, availability of storage, etc.
- Before Independence, farmers while selling their products to traders experienced massive incorrect weighing and manipulation of accounts. The farmers who did not have required information about the prices and were forced to sell at low prices with no proper storage facility.
Major problems faced by farmers:
- Unavailability of good quality of Seeds.
- Lack of Modern Equipment.
- Poor irrigation facilities.
- Small and Fragmented Holdings of land.
- Dealing with local traders and middleman.
- Lack of Storage facilities.
- Farmers face problem such as water shortage,low fertility,pest attack,disease attack,low yield and variety of monetary problems.
- Farmers should opt for water saving micro-irrigation technique like drip and sprinkle irrigation.
- To tackle low fertility farmers should incorporate biofertilizers like rhizhobium, azospiriilum, azotobacter, mycorrhizae along with compost,manures and vermi compost.
- To tackle disease, pest and low yield, farmers should adopt hybrid or transgenic variety which are innately disease and pest resistant and provide for good yield .
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