Define and Discuss the elements of the PESTLE analysis (18)
Answers
Explanation:
PEST is an acronym for Political, Economic, Social and Technological. This analysis is used to assess these four external factors in relation to your business situation.
Basically, a PEST analysis helps you determine how these factors will affect the performance and activities of your business in the long-term. It is often used in collaboration with other analytical business tools like the SWOT analysis and Porter’s Five Forces to give a clear understanding of a situation and related internal and external factors.
. Pestle Analysis Examples: Uber
Uber is a rapidly growing taxi service provider in the world. People like its features such as easy accessibility with the app and taxi sharing. However, there are controversies such as minimum wage complications and banning that are not helping its cause.