Define Brand and What are the two types of Brand?
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There Are Many Types of Brands. Many kinds of things can become brands. Different types of brands include individual products, product ranges, services, organizations, individual persons, groups, events, geographic places, private label brands, media, and e-brands.
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A brand is a name , term , design, symbol or any other feature that identifies one sellers good or service as distinct from those of other sellers.
two types of brands :-
• individual brand: the most common type of brand is a Tangible, individual products, such as a car or drink.
• personal brand:- a person can be considered a brand . it can be comprised of one individual, as in the cases Oprah Winfrey or Mick Jagger.
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