define change attitude measure
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Attitude Change Definition
Attitudes are general evaluations of objects, ideas, and people one encounters throughout one's life (e.g., “capital punishment is bad”). ... Thus, change occurs when a person goes from being positive to negative, from slightly positive to very positive, or from having no attitude to having one.
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An attitude measurement survey is a study, on a properly drawn sample, of a specified population to find out what people in that population feel about a specified issue. A Thurstone scale is an attitude scale consisting of items (in the form of statements) with which the respondent has either to agree or disagree.
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