Define 'Channel of Distribution'. Explain different types of channels of distribution.
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A distribution channel can include many different entities. A distribution channel is how products get from producers to consumers. Distribution channels can be direct or indirect and from business to business or business to consumer. There are multiple entities that can be involved in a distribution
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Explanation:
➡️A Few Notes. A distribution channel can include many different entities. A distribution channel is how products get from producers to consumers. Distribution channels can be direct or indirect and from business to business or business to consumer. There are multiple entities that can be involved in a distribution.
Direct Channel or Zero-level Channel (Manufacturer to Customer).
Indirect Channels (Selling Through Intermediaries) .
Dual Distribution.
Distribution Channels for Services.
The Internet as a Distribution Channel.
Market Characteristics.
Product Characteristics.
Competition Characteristics.
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