define communication as a process .How mass communication shapes public opinion
Answers
The communication process refers to a series of actions or steps taken in order to successfully communicate. It involves several components such as the sender of the communication, the actual message being sent, the encoding of the message, the receiver and the decoding of the message.
Explanation:
Public communication is sender focused and typically occurs when one person conveys information to an audience. Mass communication occurs when messages are sent to large audiences using print or electronic media.
The influence of mass media has an effect on many aspects of human life, which can include voting a certain way, individual views and beliefs, or skewing a person's knowledge of a specific topic due to being provided false information. ... Not all effects result in change; some media messages reinforce an existing belief.