Question

define consumer awarness.

Answer 1

Consumer awareness is about making the consumer aware of his/her rights.It is a marketing term which means that consumers are aware of products or services, its characteristics and the other marketing P's (place to buy, price, and promotion).Though the first consumer movement began in England after the Second World War 

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Answer 2

It is the awareness of the products being used by consumers. Consumers should always be aware about the pros and cons of the products they use.