Question

define consumers behaviour and explain its scope​

Answer 1

Explanation:

He is the person who consumes goods and services available in the market. Consumer behavior is the study of how organizations, individuals, and groups select, buy, use, and dispose of goods and services. It focuses on how consumers decide to spend their available resources, i.e, time, money, and efforts

Answer 2

Consumer behaviour – Meaning, Nature, Scope, Elements, Importance. ... Consumer behaviour refers to thebehaviour that consumer display insearching, purchasing, using, evaluating and disposing of products and services that they expect will satisfy their needs.