Question

Define conversion..
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Answer 1

A conversion is defined as an exchange from one unit of measure to another. An example of conversion is exchanging dollars for euros. An example of conversion is figuring out how many cups are in a litre.

Answer 2

We call it a Conversion when the recipient of a marketing message performs a desired action. Conversion is a very important metric in the marketing funnel, but it does not always mean a purchase. Conversions can also happen prior to a sale and are an indicator that a prospect has moved down the sales funnel.

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