define decoding process.
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The decoding of a message is how an audience member is able to understand, and interpret the message. It is a process of interpretation and translation of coded information into a comprehensible form. ... Effective communication is accomplished only when the message is received and understood in the intended way.
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Decoding, in semiotics, is the process of interpreting a message sent by an addresser to an addressee. The complementary process – creating a message for transmission to an addressee – is called encoding.
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