Question

Define departemental store and its merits and demerits

Answer 1

 Definition of Departmental Stores · Departmental stores are large scale retail stores selling under one roof under a single control. They deal in a variety of goods. They are divided into different departments, each selling a particular merchandise. ... Departmental stores came into existence in 19th century.

Answer 2

Departmental store:

Large retail establishment with an extensive assortment in variety & range of goods, organised into several departments.

Merits:

1. Marketing will be easier

2. Hiper markets may enhance the retail accomodation

Demerits:

1. Too much specialization

2. High cost of capital