Question

Define fragmentation​

Answer 1

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here is ur answer:

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BIOLOGY:

Fragmentation in multicellular organisms is a form of asexual reproduction in which an organism is split into fragments.

COMPUTER:

Fragmentation refers to the condition of a disk in which files are divided into pieces scattered around the disk.

NORMAL:

The process of breaking into fragments.

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Answer 2

Fragmentization

The term "fragmentation" (Fragmentation), which was common in the research literature of "postmodernism" in the 1980s, originally meant that the whole thing was broken into many pieces. Today, "fragmentation" has been applied in many different fields such as political science, economics, sociology and communication.

Time backgroud

• If you let an ordinary person describe their media contact methods more than ten years ago, a few simple sentences can be described clearly: read the newspaper during the day and watch TV at night. However, people's lives are divided by a lot of fragmented content. After the information dissemination entered the Internet era, fragmentation has gradually become an image description of the context of Chinese social communication.

• The positioning of the newspaper changed from "pan-public communication" to "divided communication". Print media often starts to write about “what readers care about” and is used to thinking about the positioning of the entire newspaper. However, in the era of fragmentation, it is very difficult for newspapers to "take over the world", and it is impossible to run a newspaper that all readers like. Seeing the feedback from readers, editors and reporters often lamented the "difficulty". Although the traditional newspaper industry has special choices and settings in terms of its own positioning and reader positioning, relatively speaking, most newspapers have a wider audience positioning and belong to the type of pan-public communication. Today, the audience is constantly showing a trend of segmentation. "The multi-media, one voice "method of communication can no longer meet the information needs of different audiences in the" fragmented era. "

• Chris Anderson's "Long Tail Theory" believes that the mainstream commodity in the traditional sense is a hard head, and the scattered and disordered personalized needs form a long and thin tail. Adding up the individualized demands on the long tail will create a market that is larger than mainstream products.

What is fragmentation ?

• "Fragmentation", the original thing is to break into many pieces. Studies have shown that when the per capita income of a society is between 1,000 and 3,000 US dollars, this society is in a transition period from a traditional society to a modern society, and a basic feature of this transition period is the "fragmentation" of society: The integrity of traditional social relations, market structures, and social concepts—from spiritual homes to credit systems, from discourse to consumption patterns—disintegrates and replaces them with the differentiated appeals of interest groups and "cultural tribes." And fragmentation of social components.

Produce

The research on fragmentation was first seen in the "postmodernism" research literature in the 1980s. Introduced fragmentation into the study of communication, which is widely used in media research. Its concept is defined as: the multi-level cracking of social classes, which leads to consumer segmentation and media niche.

• ① With the advent of the Internet era, the massive application of digital technology, network technology and transmission technology has greatly strengthened the audience's ability to process information as an individual to spread. Fragmentation not only makes the audience segmentation appear as fragmentation, but also triggers The personalized information needs of the audience, the entire network spreads into a fragmented context. As the head of Northwestern University Media Management Center John? Lavin said that "fragmentation" is "the most important trend across all media platforms."

• ② Fragmentation has become a trend of social development and affects all aspects of society. Fragmentation is the inevitable development of the audience's pursuit of self and personality, and is the main basis for communicators to engage in communication activities.

Social field

• The "fragmentation" has its profound social roots. It is the "fragmentation" of the social class that catalyzed the "fragmentation" of the media industry. The existence of society determines social consciousness. In the period of social transformation, the lifestyles of various strata differ greatly, and the resulting values, consumption patterns, and aesthetic tastes must also differ greatly. This is also the premise and basis for examining the "fragmentation" of communication.