Define green marketing. Why green marketing is choosen by most marketing
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Green marketing, here, means that producers use environmentally friendly processes in production, such as recycling water, using renewable energy or reducing carbon dioxide emissions. ... Such a product or service may be environmentally friendly in itself, in addition to being produced in a sustainable way.
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Market segmentation is the process of dividing a market of potential customers into groups, or segments, based on different characteristics. The segments created are composed of consumers who will respond similarly to marketing strategies and who share traits such as similar interests, needs, or locations
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