Question

Define imc and 2 reasons for failure of ad campaigns

Answer 1

Integrated marketing communications (IMC) is the use of marketing strategies to optimise the communication of a consistent message of the company's brands to stakeholders.Coupling methods together improves communication as it harnesses the benefits of each channel, which when combined together builds a clearer and vaster impact than if used individually.IMC requires marketers to identify the boundaries around the promotional mix elements and to consider the effectiveness of the campaign's message

Answer 2

Answer:

Answer ♡

• Integrated marketing communications (IMC) is the use of marketing strategies to optimise the communication of a consistent message of the company's brands to stakeholders.Coupling methods together improves communication as it harnesses the benefits of each channel, which when combined together builds a clearer and vaster impact than if used individually.IMC requires marketers to identify the boundaries around the promotional mix elements and to consider the effectiveness of the campaign's message