define international marketing
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- Global marketing can be defined as “marketing on a worldwide scale reconciling or taking global operational differences, similarities and opportunities in order to reach global objectives".
- The word 'International Marketing' is defined as the exchange of goods and services across national borders to meet the requirements of the customers. It includes customer analysis in foreign countries and identifying the target market. The major participants in international marketing
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International marketing is the performance of business activities design to plan, price,promote and direct the flow of Company's goods and services to consumers or users in more than one nation for a profit...
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