Question

Define International Marketing and discuss its nature and scope.​

Answer 1

Answer:

International marketing is the performance of business activities designed to plan, price, promote, and direct the flow of a company's goods and services to consumers or users in more than one nation for a profit.

Answer 2

Answer:

marketing on a worldwide scale reconciling or taking commercial advantage of global operational differences, similarities and opportunities in order to meet global objectives".

OR

International marketing is the application of marketing principles in more than one country, by companies overseas or across national borders.

For eg: Nokia – Dust resistant phone, anti slip grip and in built flash light for India rural consumer.

Hindustan Unilever – Introduced shampoo sachets priced at Re 1 for price sensitive Indian consumer.

International marketing is the performance of business activities designed to plan, price, promote, and direct the flow of a company's goods and services to consumers or users in more than one nation for a profit." According to Terpstra and Sorathy, “international marketing consists of

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