Define market segmentation & stake on what does if business done
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Market segmentation is the process of dividing a market of potential customers into groups, or segments, based on different characteristics. The segments created are composed of consumers who will respond similarly to marketing strategies and who share traits such as similar interests, needs, or locations.
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Explanation:
Market segmentation is the process of dividing a market of potential customers into groups, or segments, based on different characteristics.
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