Question

Define market segmentation. Write a note on three significant levels of market segmentation?

Answer 1

Market segmentation is the process of dividing a target market into smaller, more defined categories. It segments customers and audiences into groups that share similar characteristics such as demographics, interests, needs, or location.

The Four Types of Market Segmentation

• Demographic segmentation.
• Psychographic segmentation.
• Behavioral segmentation.
• Geographic segmentation.

Answer 2

Explanation:

market segmentation is the process of dividing about consumer or business market for modelling consisting of existing and potential customers into such groups.

• adoptive parents in the world of a business target making involved breaking a market into segments and then concentration market efforts on one or a few ...