Define marketing channel.Explain various types and functions of marketing channel
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Marketing channels are pathways which are used by the organizations in order to reach their market.
Some of the channels are online forums such as twitter, instagram, facebook, snapchat, newspaper ads, television, word of mouth, discount sales, an etc. Each of these mediums tends to target a specific market and they tend to reach the desired public and either create a need for their services or fulfill the demand. They tend to boost up the sales and help the company to reevaluate their product according to the changing market through feedback.
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