Question

Define marketing channels. Explain different forms of marketing channels with suitable industry examples.

Answer 1

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$\large{\sf{Business \: Studies}}$

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The producer can simultaneously reach the consumer through a direct market, such as a website, or sell to another company or retailer that will reach the consumer through another channel, i.e., a store. An example of this type of channel would be franchising.

There are basically four types of marketing channels: Direct selling; Selling through intermediaries and Dual distribution.