define marketing. discuss the importance of promotion in marketing. 600 words
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Definition :
Marketing is the process of interesting potential customers and clients in your products and/or services.
393 words
In marketing, promotion refers to any type of marketing communication used to inform or persuade target audiences of the relative merits of a product, service, brand or issue. The aim of promotion is to increase awareness, create interest, generate sales or create brand loyalty. It is one of the basic elements of the market mix, which includes the four P's: price, product, promotion, and place.
Promotion is also one of the elements in the promotional mix or promotional mix or promotional plan. These are personal selling, advertising, sales promotion, direct marketing publicity and may also include event marketing, exhibitions and trade shows. A promotional plan specifies how much attention to pay to each of the elements in the promotional mix, and what proportion of the budget should be allocated to each element.
Promotion covers the methods of communication that a marketer uses to provide information about its product. Information can be both verbal and visual.
The key to producing results through marketing and promotions is ensuring that companies target the right consumers -- those who are more apt to buy their products. Moreover, the promotional message must be convincing and run frequently enough to achieve the desired effects.
Increase Brand Awareness
Promotions such as television, radio and magazine advertising increase brand awareness. More people tend to learn about a particular company or its brands if they frequently see or hear about them. New companies particularly have to advertise to apprise consumers who they are and what they offer.
Provide Information
Small companies also use promotions to provide information. Marketers may run press releases to apprise consumers that their products can help certain ailments. A small consumer products manufacturer may use displays and pamphlets to describe the benefits of a new health food. High-tech manufacturers often use in-store videos and demonstrations to show people how to use their products
Increase Customer Traffic
Grocery stores, beauty salons and movie theaters use promotions such as frequency programs to increase customer traffic. A frequency program promotion is designed to reward people the more they visit and spend with a retailer.
Build Sales and Profits
The primary objective in using promotions such as advertising, sales promotions and public relations is to build sales. Promotions are designed to get people to try products and services. Promoting high-quality products or services aims to get customers to return and spend more money
Marketing is the process of interesting potential customers and clients in your products and/or services.
393 words
In marketing, promotion refers to any type of marketing communication used to inform or persuade target audiences of the relative merits of a product, service, brand or issue. The aim of promotion is to increase awareness, create interest, generate sales or create brand loyalty. It is one of the basic elements of the market mix, which includes the four P's: price, product, promotion, and place.
Promotion is also one of the elements in the promotional mix or promotional mix or promotional plan. These are personal selling, advertising, sales promotion, direct marketing publicity and may also include event marketing, exhibitions and trade shows. A promotional plan specifies how much attention to pay to each of the elements in the promotional mix, and what proportion of the budget should be allocated to each element.
Promotion covers the methods of communication that a marketer uses to provide information about its product. Information can be both verbal and visual.
The key to producing results through marketing and promotions is ensuring that companies target the right consumers -- those who are more apt to buy their products. Moreover, the promotional message must be convincing and run frequently enough to achieve the desired effects.
Increase Brand Awareness
Promotions such as television, radio and magazine advertising increase brand awareness. More people tend to learn about a particular company or its brands if they frequently see or hear about them. New companies particularly have to advertise to apprise consumers who they are and what they offer.
Provide Information
Small companies also use promotions to provide information. Marketers may run press releases to apprise consumers that their products can help certain ailments. A small consumer products manufacturer may use displays and pamphlets to describe the benefits of a new health food. High-tech manufacturers often use in-store videos and demonstrations to show people how to use their products
Increase Customer Traffic
Grocery stores, beauty salons and movie theaters use promotions such as frequency programs to increase customer traffic. A frequency program promotion is designed to reward people the more they visit and spend with a retailer.
Build Sales and Profits
The primary objective in using promotions such as advertising, sales promotions and public relations is to build sales. Promotions are designed to get people to try products and services. Promoting high-quality products or services aims to get customers to return and spend more money
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Define marketing. discuss the importance of promotion in marketing
Explanation:
- The marketing is defined as the business if the promotion for the brand and the services includes the market research and the advertisement.
- In the market, promotion is an essential component of the system as the awareness needs to be generated reagin their products and services that are available in the marketplace. Thus also refers to marketing communication and is an important aspect of the marketing mix.
- The use of the word promotion refers to the advertisement or the publicity of the event or the brand and is connected in relation to the sales promotion and the brand promotion and the aim is to reach maximum amount the consumer and the masses and have a high amount of demands for the product.
- Either in the form of the traditional or digital media buy organizing the sales campaign and use of the AIDA model.
Know more about the marketing and importance of the promotion.
- https://brainly.in/question/2797432 Answered by Naveenkvn9.
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