define marketing environment
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The market environment or business environment is a marketing term and refers to factors and forces that affect a firm's ability to build and maintain successful customer relationships. ... External Micro environment – small forces external the company that affect its ability to serve its customers.
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The market environment or business environment is a marketing term and refers to factors and forces that affect a firm's ability to build and maintain successful customer relationships. ... External Micro environment – small forces external the company that affect its ability to serve its customers.
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