Define 'Marketing'. Explain functions and Importance of marketing.
Answers
The universal functions of marketing involve buying, selling, transporting, storing, standardizing and grading, financing, risk taking and securing marketing information. However, modern marketing has some other functions such as gathering the market info and analyzing that info. Market planning and strategy formation.
Answer:
Marketing is the study and management of exchange relationships. It is the business process of identifying, anticipating and satisfying customers' needs and wants. Because marketing is used to attract customers, it is one of the primary components of business management and commerce.
The seven functions of marketing are distribution, market research, setting prices, finance, product management, promotional channels and matching products to consumers.