Define Marketing. How is it different from selling? Discuss.
Answers
SOLUTION :
Marketing :
Marketing is concerned with identifying customers' needs developing the product, pricing , selling and providing after sales services to satisfy the customers. It focuses on maximum satisfaction of customers needs and wants.
Difference between marketing and selling :
MARKETING :
(i) Meaning : Activities involving creation of place time in position utilities.
(ii) Scope: Wider in scope.
(iii) Emphasis : Developing the product and other strategies according to the needs of the customers.
(iv) Production/ process : Begins before production and continues even after the sale has been affected.
(v) External/ Internal : Externally oriented.
(vi) Period : Emphasises long term goal such as growth and stability.
SELLING :
(i) Meaning : Obtaining orders from customers and supplying them the products.
(ii) Scope: Narrow in scope.
(iii) Emphasis : Bending the customer according to the Product .
(iv) Production/ process : Concerned with goods already produced..
(v) External/ Internal : Internally oriented.
(vi) Period : Emphasises short term profit maximization.
HOPE THIS ANSWER WILL HELP YOU…
Here are more questions of the same chapter :
Define advertising. What are its main features? Explain.
https://brainly.in/question/9356870
Discuss the role of sales promotion as an element of promotion mix.
https://brainly.in/question/9357157
Answer:
I will follow you on the jagir bey's I will follow you on the virtual machine phone