Question

Define marketing management and nature and scope of marketing management

Answer 1

NATURE AND SCOPE OF MARKETING. ... The American MarketingAssociation has defined marketing as “an organizational function & a set of processes for creating, communicating & delivering value to the customers & for managingcustomer relationships so as to benefit the organization & the stake holders.

Answer 2

Hello !

Marketing management is “planning, organising, controlling and implementing of marketing programmes, policies, strategies and tactics designed to create and satisfy the demand for the firms' product offerings or services as a means of generating an acceptable profit.”

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