Question

Define marketing management its nature and scope

Answer 1

Answer:

Marketing management:

It deals with planning, organizing and controlling the activities related to the marketing of goods and services to satisfy the consumer’s wants. Its aim to achieve the organizational goals at minimum cost by: -

1. Analysing and planning marketing activities

2. Implementing the marketing plans.

3. Setting control mechanism

Marketing management philosophy/Concept

(i) Product concept

(ii) Production concept

(iii) Selling concept

(iv) Marketing concept

(v) Social concept

hope it helps..