Question

Define mission. What are the characteristics of a good mission statement? Prepare mission statement for FMCG and IT company.

Answer 1

A mission statement is a statement of the organization's reason for being, itspurpose – what it wants to accomplish in the larger environment. ... Aneffective mission statement clearlydefines who the customer is and what services and products the businessintends to provide.


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Answer 2

mission=

an important assignment given to a person or group of people, typically involving travel abroad.

characterstics are:-

Your target audience (customers, employees and potential business investors) should not be able to apply your mission statement to competing companies. Focus on what it is that makes you strive to do differently, how you achieve excellence, and what makes your business stand out from all the rest. Make it realisticCharacteristics of Mission Statement. Organizations legitimize themselves by performing some function that is valued by society. A mission statement defines the basic reason for the existence of that organization. Such a statement reflects the corporate philosophy, identity, character, and image of an organization

Sample Values

Provide high product quality.

Provide superior customer service.

Protect the quality of the environment.

Ensure equal access to resources.

Encourage innovation/creativity.

Practice sustaina