Define observational method.
Answers
Observational research (or field research) is a type of correlational (i.e., non-experimental) research in which a researcher observes ongoing behavior. ... It is a social research technique that involves the direct observation of phenomena in their natural setting.
Answer:
The observation method involves human or mechanical observation of what people actually do or what events take place during a buying or consumption situation. “Information is collected by observing process at work. ”The following are a few situations:-
The observation method involves human or mechanical observation of what people actually do or what events take place during a buying or consumption situation. “Information is collected by observing process at work. ”The following are a few situations:-Service Stations-Pose as a customer, go to a service station and observe.
The observation method involves human or mechanical observation of what people actually do or what events take place during a buying or consumption situation. “Information is collected by observing process at work. ”The following are a few situations:-Service Stations-Pose as a customer, go to a service station and observe.To evaluate the effectiveness of display of Dunlop Pillow Cushions-In a departmental store, observer notes:- a) How many pass by; b) How many stopped to look at the display; c) How many decide to buy.
The observation method involves human or mechanical observation of what people actually do or what events take place during a buying or consumption situation. “Information is collected by observing process at work. ”The following are a few situations:-Service Stations-Pose as a customer, go to a service station and observe.To evaluate the effectiveness of display of Dunlop Pillow Cushions-In a departmental store, observer notes:- a) How many pass by; b) How many stopped to look at the display; c) How many decide to buy.Super Market-Which is the best location in the shelf? Hidden cameras are used.
The observation method involves human or mechanical observation of what people actually do or what events take place during a buying or consumption situation. “Information is collected by observing process at work. ”The following are a few situations:-Service Stations-Pose as a customer, go to a service station and observe.To evaluate the effectiveness of display of Dunlop Pillow Cushions-In a departmental store, observer notes:- a) How many pass by; b) How many stopped to look at the display; c) How many decide to buy.Super Market-Which is the best location in the shelf? Hidden cameras are used.To determine typical sales arrangement and find out sales enthusiasm shown by various salesmen-Normally this is done by an investigator using a concealed tape-recorder.