Question

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Define Promotion...!!




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Answer 1

Answer:

Promotions refer to the entire set of activities, which communicate the product, brand or service to the user. The idea is to make people aware, attract and induce to buy the product, in preference over others.

Promotion mix or media/methods of promotion comprise- personal selling, advertisement, sales promotion and publicity.

Promotion function has crucial role in informing customers about firm's products and motivate them to buy. So, main functions and objectives of promotion providing information about the products and services, persuading, reminding and reassuring.

Answer 2

Answer:

Promotion means spreading information about an product, service or issue. Promotion as part of marketing means spreading information about a product, product line, brand, or company. Promotion includes: Publicity and public relations.