Question

Define services marketing. Describe the essential features of services marketing

and methods of designing marketing organization for service products.​

Answer 1

Explanation:

Features of Services – 4 Main Characteristics: Intangibility, Inseparability, Variability and Perishability. Services are unique and four characteristics separate them from goods, namely intangibility, variability, inseparability, and perishability.

Services marketing typically refers to both business to consumer (B2C) and business-to-business (B2B) services, and includes marketing of services such as telecommunications services, financial services, all types of hospitality, tourism leisure and entertainment services, car rental services, health care services .

Answer 2

Explanation:

and methods of designing marketing organization for service products.