Define social media and its use in markting strategy by indian mnc"s
Answers
people enjoy being in social media as it gives them happiness (temporary)
people are eddicted to whatsapp, facebook, twitter, insta, snapchat, e.t.c
the people who design such apps think about every minute thing....how shall a user enjoy the app....so on.
If users grow they get lot of profit.
so...they work to make the app better. .....which leads to more users.....ultimately profit.
: )
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Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers. Most social media platforms have built-in data analytics tools, enabling companies to track the progress, success, and engagement of ad campaigns. Companies address a range of stakeholders through social media marketing, including current and potential customers, current and potential employees, journalists, bloggers, and the general public. On a strategic level, social media marketing includes the management of a marketing campaign, governance, setting the scope (e.g. more active or passive use) and the establishment of a firm's desired social media "culture" and "tone."
When using social media marketing, firms can allow customers and Internet users to post user-generated content (e.g., online comments, product reviews, etc.), also known as "earned media," rather than use marketer-prepared advertising copy.
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