define socio cultural environment
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The social environment, social context, sociocultural context or milieu refers to the immediate physical and social setting in which people live or in which something happens or develops. It includes the culture that the individual was educated or lives in, and the people and institutions with whom they interact.
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socio-cultural environment includes the social and cultural forces that shape and influence the business firm. Social environment consist of factor related to human relationship that affects business. All the business organization operates within the society to satisfy the social need
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