Define store environment. explain in detail various components of interior and exterior store design
Answers
Who, in rough terms, are we selling to?Where, roughly, are we going to operate geographically?How would we generally describe the product or service market we are in?
Defining the arena can be quite straightforward if, say, you are selling bread in grocery stores in Canada – or quite difficult if you are merging medical expertise with technology and it is unclear whether the United States or Europe is more likely to adopt the solution.
Well-defined arenas tend to focus the marketing planning and lead to greater success.
Market size and growth rate
This is notoriously tricky. In rare instances, the market size for your exact arena will be published and readily available online, or in a report you can pay for. In most instances, the market size will have to be estimated or calculated as you will have defined your arena in a way that is different or not typically tracked. When estimating or calculating a market size, the goal is normally to get to a gross sales or annual revenue figure. Using three or more methods – no one method will ever be right – will let you arrive at a range that is typically sufficient. Ultimately, it's about confirming that the market is big enough.
Growth rates will either be findable, or they can be calculated by looking back over the previous few years for a trend and then extrapolating it forward. It is unwise to go back more than three years, since recessionary numbers are not good future indicators.
Answer:
The store environment consists of ambient elements such as lighting, and music; design factors such as design and assortment; and social factors such as the existence and efficiency of salespersons.
Explanation:
Store environment, the physical surroundings of a store, exists made up of many elements, including music, lighting, layout, directional signage, and human elements, and can also be separated into the external environment and internal environment (that exist, exterior and interior of a store).
Components of exterior Store Design
New Building versus Existing Facility
The decision to build a new structure or seek existing space is a critical element in exterior design planning. Each option holds its advantages. Building permits the retailer to design all aspects of the exterior and interior.
Restrictions
Recognizing the importance of the exterior, retailers include become very competitive in their designs. it includes
- Lease requirements. Many property owners need retailers that lease their freedom to adhere to certain rules regarding store design.
- Building codes. Most cities have building codes for businesses; often multiple are directed at retailers. These serve several purposes. First, they cover the public. Second, they ensure equal access to shopping for those with disabilities; and third, they reflect the community’s attitude about formation.
- Theme areas. These areas exist in which buildings must meet structural conditions that fit a certain theme. Many downtown areas are implementing very strict construction codes that allow businesses to stay only if they fit with the environment the area is trying to create.
Color and Materials
The exterior color texture of a store provides a lasting first impression to the consumer. Often, this intention is the first and sometimes the only thing a customer sees in a store.
Signs
Effective usage of signs identifies the nature of the business, builds corporate identity, communicates a picture, ties the business to its advertising through the usage of a logo, and attracts to the store.
The Store Entrance
One of the first and most striking impressions customers get of a store stands the one they accept as they go through the front door.
Store Name
Although not strictly connected to external design, the choice of a store name does affect the overall store image. The favorable or unfavorable image rendered by the use of a name can enhance or balance the style set by store design.
Components of interior store Design
Fixtures
A major consideration in developing an applicable store design involves the use of fixtures. They are utilized to display merchandise, help sell it, guard it, and furnish a storage space for it. They should be attractive and focus customers’ awareness and interest on the merchandise.
Displays
Display an important position in a retail store. An attractive and informative display can assist sell gods. Poorly designed displays can ruin the store’s atmosphere and center a discomfiting setting.
Color
The psychological effect of color persists to be important to retailers. Color is also important in ware house style stores because of the vast open area of the interior. Bold colors are frequently used to emphasize merchandise sections or departments and to reduce attention to what exists typically an open—girder ceiling.
Lighting
Proper lighting stands as one of the most important considerations in retail design. At one point in time, the process of lighting was to provide customers with a means of discovering their way through the store.
Ceilings
Ceilings designate a potentially important element of interior design. In older stores, ceilings of twelve to sixteen feet stand still common, but most department store ceilings exist now in the nine-to-ten foot range.
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