Question

define strategic brand management process with all the necessary steps involved in it.

Answer 1

Strategic brand managment process includes various branding steps that helps in establishing the brand to stand in the market.

The main steps in strategic brand management process are:

Brand positioning: Highlight the advantages of the brand and then compare its features with its competitors.


Implementation by planning: This is the most important part of the process which includes selecting the right logo, , presentation and marketing strategies can make all the difference.

Lending a meaning: Measuring a brand in terms of its real value
Sustaining a brand: This is a connection between the products and services of a brand with its portfolio.

Answer 2

· It involves planning, implementing and controlling marketing programmes and activities to build, measure and manage brand equity. ... Strategic brand management process involves following steps : Identifying and establishing brand positioning and value. planning and implementing brand marketing programs.