Question

Define the following terms:
Product,
Consumer,
Brand,
To influence and
Lifestyle.​

Answer 1

Answer:

Product:- In marketing, a product is an object or system made available for consumer use; it is anything that can be offered to a market to satisfy the desire or need of a customer.

Consumer:- A consumer is a person that buys a good for consumption. They don't buy goods to sell them again. The consumer is a person who pays money needed to buy goods and services produced. Consumers are important in the economic system of a country. Without consumer demand, producers don't have a reason to produce.

Brand:- A brand is a name, term, design, symbol or any other feature that identifies one seller's good or service as distinct from those of other sellers.

To Influence:- influence typically means "to affect or change someone or something in an indirect but usually important way." Something or someone that influences a person or thing, then, has an influence on that person or thing.

Lifestyle:- Lifestyle is the interests, opinions, behaviours, and behavioural orientations of an individual, group, or culture. The term was introduced by Austrian psychologist Alfred Adler in his 1929 book, The Case of Miss R., with the meaning of "a person's basic character as established early in childhood".

Hope it helps

Answer 2

Answer:

lifestyle brand is a brand that attempts to embody the values, aspirations, interests, attitudes, or opinions of a group or a culture for marketing purposes.[1] Lifestyle brands seek to inspire, guide, and motivate people, with the goal of their products contributing to the definition of the consumer's way of life. As such, they are closely associated with the advertising and other promotions used to gain mind share in their target market.[2] They often operate from an ideology, hoping to attract a relatively high number of people and ultimately become a recognised social phenomenon.[3]

A lifestyle brand is an ideology created by a particular organisation's brand (Schmitt, 2012). An organisation achieves a lifestyle brand by focusing on evoking an emotional connection with its customers,[4] creating a desire for a consumer to be affiliated with a particular group or brand.[5] Furthermore, the consumer will believe that their identity will be reinforced if they publicly associate themselves with a particular lifestyle brand,[4] such as expression by using a brand on social media.[6]

As individuals have different identities based on their personal experiences, choices or background (including social class, ethnicity or culture), an organisation must understand to whom it directs its brand.[6] By operating off a lifestyle brand ideology, an organisation's ultimate goal is to become a recognised social phenomenon.[5]

Lifestyle brand marketing uses market research to segment target markets based on psychographics rather than demographics.